Ad Statistics FAQs

How does Revive Adserver measure ad requests and ad impressions?
The way it works is, in sequence: a person opens a page on your site, and that page happens to contain a piece of Revive Adserver invocation code. for ...
Thu, 27 Jul, 2017 at 7:12 PM
What is the difference between an ad request and an ad impression?
In your statistics, you will find a column labeled Requests and another column labeled Impressions. This article explains what each of these metrics mean....
Tue, 26 Jul, 2016 at 12:28 PM
How often will ad statistics be updated?
The ad delivery platform collects the data for ad requests, ad impressions, ad clicks and conversion over the course of each hour. A few seconds after the e...
Tue, 26 Jul, 2016 at 12:32 PM
Why are there more ad requests than ad impressions?
In some cases, you may find that the number of ad requests is higher than the number of ad impressions. This article provides some of the most common causes...
Fri, 14 Jul, 2017 at 10:29 AM